The Story of Imperfect Brown Rice
If you live in the Bay Area, or follow us on Instagram, you may have noticed that we started offering brown rice in some of our boxes. How did this come to be? How can rice be ugly?
A few months ago we got a call from a rice grower outside of Sacramento. They had a batch of rice that was stuck in rice purgatory. Because some of its grains were broken, they couldn’t sell it to grocery stores and were on the edge of selling it at a major loss to become pig feed.
Why would this happen? This rice is what’s known in the rice industry as “mill grade.” Basically, this means that up to 8% of the granules ended up broken from the process of removing the husk. Running the batch through the necessary filters to remove the broken grains was going to cost the producer a ton of time and money, putting them in a tricky situation.
You won’t notice a few broken grains in your cooked rice, but the grower was definitely going to notice having to sell this portion of their harvest at a loss as pig feed. We’re all about offering better options for farmers so we jumped at the chance to buy this rice.
We’re really excited to have brown rice as an add-on option in our Bay Area boxes. At $2.79 for a 2-lb. bag of organic brown rice, it’s a great deal that helps your next box become a complete, healthy meal. Our community has responded really positively to the rice and we hope to offer it in all of our markets soon!