The Imperfect Digest

Educating and connecting our community.

Imperfect Launches in the Twin Cities!

Imperfect Launches in the Twin Cities!

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We have big news to share! Imperfect, a grocery delivery service focused on reducing food waste will be expanding to the Minneapolis—St. Paul Metro area, starting deliveries on Monday, April 8th. Twin Cities residents will be able to order our fully customizable boxes of fresh produce as well as grocery staples like rice, beans, lentils, and more.

We are committed to making fresh produce more affordable and accessible to everyone. To date, we’ve donated over 2.2 million pounds of produce to 91 non profit and food bank partners. In the Twin Cities, we’ll be supporting Second Harvest Heartland through regular produce donations. Tina Mortimer of Second Harvest shared, "We are excited to add Imperfect to our network of generous donors to help us continue to provide meals to the one in 11 people in Minnesota and western Wisconsin facing hunger."

Our Twin Cities launch comes on the heels of our expansion to Chicago, Indianapolis, and Milwaukee, and other areas across the country. CEO and Co-founder Ben Simon elaborated, “We’ve been excited to expand to the Twin Cities ever since we first came to the Midwest in the winter of 2017. Minneapolis—St. Paul is a perfect fit for us because its a community that’s fiercely passionate about sustainability, food, and cooking.”

We’ll be launching in Minneapolis and St. Paul and expanding outwards on a neighborhood-by-neighborhood basis in the months ahead. The initial delivery area will cover from Burnsville to White Bear Lake, and from Maple Grove to Woodbury. Enter your zip code on our website to see if we deliver to you!

With 40% of all food produced in the US going to waste and over 20 billion pounds of food going to waste on farms, we seek to find better outcomes for ugly and surplus foods that would otherwise go to waste, as well as raise awareness about food waste as a whole and empower consumers with tips to make the most of the food they bring home. Simon emphasized that, “We’ve rescued over 40 million pounds of food to date and can’t wait to continue this mission with the fantastic Twin Cities community.”

Our sourcing philosophy is to follow the waste, which means sourcing from wherever produce is being grown and at risk of going to waste. While this means that some produce will come from out of state, and occasionally Mexico in the winter, it also means that we’re working to support Midwestern growers when they’re active. We’ve built out a sizable network of farms and growers in Minnesota, Illinois, Wisconsin, and Indiana, and customers can expect over half of their produce in the summertime to come from the Midwest.

Twin Cities customers can receive a box of Imperfect groceries either weekly or bi-weekly. They will get assigned a delivery day and window based on their zip code when they sign up for a box. We cluster our delivery routes by zip codes to make for more efficient deliveries that have a lower carbon footprint.

To sign up for a box, head to our website, where you can also learn about what “imperfect” really means as well as how our service works from the farm to your door.

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